3 Best Tools for Staying Close to Your Investors

3 Best Tools for Staying Close to Your Investors

Hunter

 

Have you ever met an investor and forgotten to ask for their email, or perhaps had the email address you have for them bounce back?

Hunter will help you find the right email for them in seconds, using only their name and company domain. Plus, it’s free for the first 100 email requests!

FullContact

FullContact is a one-stop-shop for organising your business contacts. With their multiple products, you can transcribe your investors’ business cards into instant online data, and even create social profiles from using only their email, Twitter handle, or phone number.

Telegraphy

Solving the problem of sending hyper-personal email updates to your investors has never been easier.

With Telegraphy, you can send bulk email updates to your private lists directly from your email address. Plus, with their option to personalise each introduction, your emails won’t be sentenced to the spam box.

 

Avoiding Spam Filters For Your Investor Updates

Avoiding Spam Filters For Your Investor Updates

If you have a sizeable investor update list, sending individual emails to each one is a no-go.

Writing hundreds of individual emails every single month? No thank you!

However, sending them en masse through a marketing automation platform like Mailchimp may not end up being an affective solution.

Even though it’s possible to personalise a Mailchimp email with the recipient’s name, it’s difficult to conceal the fact that the recipient is opening a newsletter-like email and not a personal message.

Because of this, your update may very well end up falling into the spam box, or worse, the marketing box.

So, what’s our solution?

With Telegraphy, you can send plain text emails to your private investor list in seconds, with the option to personalise each name and introductory paragraph.

It even plugs in to your Gmail, so emails will be sent directly from your email address.

^ (We agree!)

So what are you waiting for? Try Telegraphy for free today!

4 Reasons Why Frequent Communication With Investors Helps Your Business

4 Reasons Why Frequent Communication With Investors Helps Your Business

 

We get it, you’re busy.

You have a million-and-one important things to do that need immediate attention, you’re already working overtime, and you don’t have the time to constantly send out updates.

But what if we told you sending regular reports was just as important as everything else?

At Telegraphy, we believe frequent communication holds the key to a successful relationship with your investors, and here’s why…

1. It proves you’re consistent, even if your business isn’t

 

We all want to talk about our company’s successes, but most of us aren’t scrambling to talk about the problems.

However, giving your investors the silent treatment could cause more harm than good. Investors understand the challenges of a business and expect variable ups and downs, so only reporting the positives could lead your investors to wonder what you’re not telling them.

Investors respect honesty, and are a lot more likely to trust you if you’re able to provide them with consistent reports, despite the consistency of the reports themselves.

2. By constantly taking a step back, you can keep on top of your progress

 

This one’s simple: if you’re regularly assessing your business, you’ll be forced to constantly evaluate your progress and therefore find ways to improve.

3. It flexes a good habit

 

Sending off regular reports is an important part of the infrastructure for bigger companies. So if you want to be a big business, act like one.

4. It gives investors the opportunity to help you

 

Investors aren’t ATMs, they’re people: people with years of sector knowledge and expertise, who are willing and able to share this knowledge in times of need.

Investors have an active interest in wanting to see your company grow. Opening up a regular dialogue will allow them to get a better picture of your company and understand how they’re better able to support you.

 

Visit us at http://telegraphy.io/ and find out how Telegraphy helps you communicate with investors.

How to Write a Great Social Media Manager Job Description

Writing a great social media manager job description is not an easy task.

The job description is one of the first few things potential applicants read and a well-written job description can increase the chances of you hiring the best social media manager for your company.

We’re thrilled that you’re looking to hire a new social media manager and would love to help you as much as we can!

Here’s everything you need to know about writing a great social media manager job description (and more).

 

Social Media Manager Job Description Guide

How to write a great social media manager job description (and hire a top social media manager)

There’s a lot that goes into writing a great job description, and we hope to cover everything you want to know. If we’re missing any information, feel free to ask your questions in the comments section below.

Here’s what we hope you’ll learn from this guide:

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Let your whole team contribute to your social media success with Buffer. Kickstart a free trial now. 

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What to include in the job description

A detailed job description helps you and the candidates set the right expectations about the role. So what should go into your job description?

Here’re the common key sections of a job description:

  1. About Your Company or Team
  2. General Information (Title, direct reports, and location.)
  3. Job Purpose or Scope
  4. Responsibilities and Accountabilities
  5. Key Performance Indicators (KPIs)
  6. Requirements or Challenge
  7. Expected Salary
  8. Perks and Benefits

(Hat-tip to Digital Marketer who has shared a great job description in their post on hiring a marketing team, which I referred to for this post.)

8 Key Sections of a Job Description

1. About Your Company or Team

This section is a brief introduction of your company or team. This is helpful especially if you intend to list the job description on external job boards where potential applicants might not know your company.

Some of the things you can include in this section are: what your company does, how it’s like working at your company, what your company culture is like, and what your company values are.

Here’s how Airbnb describes itself in their social marketing manager job listing:

Airbnb is the world’s largest community-driven hospitality company. Every day, we connect thousands of guests and hosts online, leading to meaningful travel experiences in the real world. From treehouses to castles, Airbnb gives access to the most interesting places to stay around the world, putting you in the local scene and connecting you with unforgettable characters that become part of your story. Travel inspires the some of our best and most memorable stories, and travel with Airbnb facilitates even more interesting experiences and stories that are worth sharing.

While it’s possible that applicants already know your company, this is a great opportunity to promote your company and entice them to want to work with you.

What are the unique characteristics of your company that will get your applicants excited about working with you? Is it your great company culture and team? Or amazing growth and investor support?

2. General Information

This section contains general information about the role such as the title, the team lead that they would report to, any direct reports, and location of the job.

Title

The title is a fun one to think about. Depending on your company culture, it can be as straightforward as “Social Media Manager” or as creative as “Social Media Ninja”.

I’d recommend keeping the title straightforward as it can help set clear expectations for the role. A creative title is perfectly great, too, as long as you have a clear job description.

Social Media Today has written a fun article on three groups of common social media job titles — Traditional, Modern, and Hyper-Modern. If you are stuck with naming the title, you might find the article helpful.

Social Media Job Titles

Team Lead and Reports

If the new social media manager will be reporting to a team lead or will be managing a team, it’ll help to mention the title of the team lead or the roles on the team respectively.

I personally think that adding the name of the team lead or the team members will add a nice personal touch to the job description. Also, if the team lead or any of the team members are well-known in the industry, it can help to make the job even more desirable.

Location

Will the new social media manager work in your office? Or can she work remotely? Or perhaps a mix of both?

The location can matter a lot to applicants, especially if they have to move their families. If the new social media manager has to relocate to where your company is based, will the company sponsor the relocation or help in any way?

Being clear about this helps people decide if they’d want to apply in the first place. It can save both the applicant’s and your time when people who don’t want to relocate and wouldn’t be able to work remotely, don’t apply.

3. Job Purpose or Scope

This section gives the applicants a high-level view of the job. Usually, it’s tricky to list all the responsibilities of the role, especially when the list could change over time. Having a high-level description of the role helps applicants understand what’s generally expected of a person in the role.

Here’s an example from Slack:

We’re looking for a Social Media Manager to join our marketing team at Slack. In this role you’ll help bring together all the threads of a story and weave coherent narratives across multiple platforms to raise awareness of Slack, and support product releases, marketing initiatives, and company news. We’re looking for someone who knows how to use social media not (just) to fire metric-raising clickbait out into the ether, but actually to tell a coherent cross-platform story that people want to follow - whether it’s thinking about how we can use an engineering blogpost to support the concepts introduced in an advertising campaign, or working out how to expand the narrative of a simple feature release with a LinkedIn content strategy or a Snapchat story.

The idea here is not to be too specific about the role such as mentioning all the day-to-day tasks (such details will be covered in the next section).

4. Responsibilities and Accountabilities

This section is where you’d want to be more specific about the requirements of the job. While you might not be able to list all the tasks for the job, this section will give the applicants a sense of what they’d do in the role on a day-to-day basis and what skill sets you’re looking for.

Here’s a snippet from our social media manager listing when we were hiring:

Here is a breakdown of where we’d love some of your expertise to help us improve:

  • Create, schedule, and analyze all the social media updates that are sent to the Buffer social media profiles
  • Create paid marketing campaigns on social to help us reach more customers and interested people in improving their social media strategy
  • Embody the Buffer voice and tone in every tweet, update, and conversation
  • Be data-informed about what’s working on social and what’s not
  • Experiment with new growth strategies and ideas
  • Help us explore new social media networks, apps, and tools
  • Work together with the crafter team to share insight and strategies on the Social blog

As you might have noticed, the responsibilities of the role all start with an action verb as they are meant to be actionable. The Human Resource department of the University of Pittsburgh has come up with a great list of action verbs you can use in your job description.

Job Description Action Verbs

5. Key Performance Indicators (KPIs)

This section goes another level deeper than the responsibilities section as you’d state the metrics the new social media manager will be responsible for. While I don’t see many job descriptions with such a section, I can see how it will bring extra clarity to the job description for applicants.

Depending on your management style or if you are higher for a senior position, you might prefer the new social media manager to come up with her own KPIs, instead.

If you intend to list KPIs in the job description, we’d love to help you brainstorm some potential ones to use. Here’s a big list of 61 social media metrics and their definitions for your reference.

6. Requirements

Requirements are helpful when you are hiring for a mid to senior level position and would like to encourage only people with a certain level of experience and skills, to apply. It will send a clear signal to potential applicants that you are hiring for a senior position.

For example, for its Executive Social Media Manager position, Oculus stated minimum and preferred qualifications:

Minimum Qualification

  • 4+ years of experience in social media, journalism, communications or marketing industries.
  • Prior experience leading high-profile social programs
  • Knowledge of social media platforms.
  • Experience working cross-functionally with all levels and departments of an organization.
  • Experience managing creative and communications agencies and contractors.

Preferred Qualifications

  • A background in technology and consumer products.
  • Experience working with or in support of diverse communities

When hiring for senior positions, companies would often state a minimum number of years of experience in the related fields. I believe this might be used as an indication of how senior the position is.

In this section, you could also ask for examples from the applicants’ past experiences that they think might show they have met your requirements.

7. Expected Salary

A study by Smart Recruit Online, a recruitment software company found thatcompanies see an increase in candidates by 30 percent if they include wage information in their job ads”. This can be a good reason to state the expected salary on the job description.

That said, you don’t have to state the exact salary. Including a salary band, such as $65,000 to $90,000, is quite a common practice. You could research on websites such as PayScale and Glassdoor to find out a rough salary range.

For example, after you search for the role on PayScale, you can add your city, preferred experience level, and even the skills you’re looking for. PayScale will provide the average salary and the range of salaries according to your specifications.

Here’s the salary data for an entry-level social media manager in San Francisco:

Salary of Social Media Managers in San Francisco

8. Perks and Benefits

Finally, you might also want to include the perks and benefits of the role. Having them on your job description works great if you are intending to list your job description on external job boards.

Here’s a list of possible perks and benefits:

  • Equity (usually for startups)
  • Company retreats
  • Paid leave, off days, and sick days
  • Paid maternity and paternity leave
  • Paid sabbatical and volunteer time off
  • Healthcare insurance
  • Education stipend
  • Free food and entertainment
  • Shuttle service

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Examples of social media manager job descriptions

There are many different ways of writing a great job description. What I’ve described above is just one of the ways. While I’ve listed eight sections above, most job descriptions don’t have all eight parts or are structured differently. For example, at Buffer, the key sections we had are:

  • What we’re looking for
  • What we value
  • Where you’ll work
  • Perks and Benefits (including salary)

To give you a few examples to refer to, here’re a few social media manager job descriptions from a few of my favorite companies:

From my research, I noticed that Monster has many job listings for the social media manager role. Feel free to check it out here if you’d love to refer to more job listings.

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Tips, templates, and tools for perfecting your job description

Knowing what to include in your job description is a great first step. The next step is to knowing how to make it great.

Fortunately, there are many great resources and tools that can help you succeed in creating your best social media manager job description. We’ve curated several tips, templates, and tools for you.

Tip 1: Create an exciting opening paragraph

Smart Recruit Online wrote a great list of 10 tips to maximize your recruitment results. Here’re some of the ones related to writing a great job description:

  • Create an exciting opening paragraph
  • Always include a salary banding
  • Use the correct terms for job titles
  • Optimise keywords for SEO
  • Sell the company & opportunity

Tip 2: Be conscious of diversity

I like Help Scout’s suggestions for a job description (even though they were written in a hiring guide for a customer service team). If you are keen to learn more, the guide goes on to elaborate each of the points.

  • Be thoughtful about your title
  • Don’t be a bore
  • Focus on the most important skills
  • Be true to the voice of your company
  • Be conscious of diversity
  • Don’t be afraid to brag

Tip 3: Honesty is the best policy

It can be tempting to over-promise in your job description to attract more applicants. A blog post from Hired, a job search marketplace, recommends being honest with the job description.

There’s a very fine line between pushing a sales pitch and highlighting the best features of your company to a potential hire. The more experienced candidates can easily detect when someone’s trying to sweet talk them into a deal, so make sure to paint an accurate picture of how your company functions and the responsibilities they will be taking on. Although making a positive impression is a priority, be candid around the growth areas your team may be experiencing.

Templates

A good way to go about creating your social media manager job description is to work off a template and adjust it according to your needs. Here’re four generic ones for your reference:

If you prefer referring to actual social media manager job descriptions, I found that Monster has quite an extensive list.

Tools: Textio and others

Job Description Tool: Textio

Textio is a writing platform built specifically for creating highly effective job descriptions. It analyzes over 10 million job posts and their hiring outcomes to predict the performance of your job description and provide you with suggestions to improve it.

Other options: Alex, FoxType, and Grammarly

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Job boards for posting your job description

Once you’ve written up your job description (well done!), you might choose to list it on your company’s career page and/or post it to external job boards.

If you’d like to spread your job post far and wide, here’re several job boards to consider.

All-in-One: Glassdoor

Job Board: Glassdoor

Glassdoor not only allows you to post your job descriptions on their platform but also provides reviews of your company which can be a great way to attract the right talents. It also provides salary estimates based on the job title and location to help you set the appropriate salary.

Other options: Hired, Indeed, and Monster

Remote: Remotive

Job Board: Remotive

Remotive is a community of more than 25,000 remote workers, which makes it a great place if you are looking to hire a remote social media manager. It has a job board of handpicked remote startup jobs. Jobs listed on the Remotive job board get an average of more than 300 clicks per month.

Other options: Remote OK, We Work Remotely, and Remote.co

Tech startups: AngelList

Job Board: AngelList

AngelList is one of the more popular startup job boards, with more than one million people actively looking for a new job. Posting a job on and hiring through AngelList is currently free!

Other options: Unicorn Hunt, Mashable, and TechCrunch’s Crunchboard

Social Media: LinkedIn

Job Board: LinkedIn

Social media sites like LinkedIn can be a great option for listing your job posts, too. When you list a job post on LinkedIn, LinkedIn would show it to professionals whose skills and experience match your requirements, based on the data LinkedIn has.

Other options: Jobs on Facebook or in relevant, niche Facebook Groups; we used to tweet our job posts, too.

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Bonus: Our favorite interview questions

Once you list your job descriptions on job boards, you will soon get applications streaming in – yay! One of the next steps could be to set up an interview with the applicants.

Conducting a job interview can be quite daunting for the first few times. Something I’d worry about is if I had asked the right questions.

In case it’s helpful, here’re some of our favorite interview questions at Buffer:

“Tell me about a successful project you’ve done and were excited about the results.”

Their answer will show their level of ownership of a project, and how they talk about the results — was it a success for them because of the quality of the finished product or the results of the finished product? — this speaks to how much they are data/impact-minded.

“What has fascinated you in the last year? And how did you go about satisfying your curiosity?”

Hat-tip to Carol Meyers, CMO of Rapid7, who shared this question during her GrowthHackers AMA. The candidate’s answer here might give us a hint if they have the qualities we are looking for.

“If you had a $1,500 per month budget to spend on advertising, what would you spend it on?”

Their answer will give us a sense of how they would own and manage the paid channel if the ownership was given to them. The way they break down the budget might also show how analytical they are.

“What are some trends you notice in social media that are important for Buffer to be a part of?”

“What are some specific steps you would take to improve the social media at Buffer?”

“Given this tweet (example provided), what would you do to increase the number of RTs, Like, and Clicks?”

The answers to these three questions will tell us how in tune they are with the social media landscape and how knowledgeable they are about social media marketing.

“What are some of the most inspiration companies you look up to on social media? And why?”

This will give us an understanding of how they view social media and what success on social media is to them.

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Other resources you might like

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Over to you

Creating a job description, and eventually hiring someone, is such a fun process to go through. By knowing what to include in the job description and how to write it well, you can increase the chances of hiring top talents.

We hope the information about has been helpful to you. If you have any unanswered questions, we’d love to see if we can help. Feel free to share your questions in the comments section below.

If you have any tips for writing the perfect job description, it’d be great to hear from you, too!


Source: Buffer

Telegraphy and Hyperpersonal Communication

TL;DR Vote up my latest project on Betalist, ta!

Technology today is isolating right?

Everyone is sitting on their phones swiping and scrolling. Headphones on. Avoiding eye contact.

Wrong.

Technology gives us more ways to communicate, more people to speak with, from more cities, cultures and countries than has ever been possible in history.

Not personal. Hyperpersonal.

Hyperpersonal communication has been a theory among social scientists since the 90s. A theory that communication through technology can lead to a higher level of interpersonal connection. Technology creates new, deeper relationships between people who would have never met in meatspace.

Telegraphy What?

A few months ago I joined forces with a friend of mine on an important mission.

To spread hyperpersonal communication, allowing formal relationships to become friendships.

That’s why we’re building Telegraphy.

Telegraphy is the ultimate hyperpersonal email application.

By connecting Telegraphy with your Gmail or G Suite account you curate a private, invite only members list of the investors, advisors, customers and friends that matter the most to you and your business.

The King

And who’s we?

For this project I’m not alone. I met Ben King a few years ago while I was building Chew.

It’s rare to find one person with so much experience. And not on any small project. Ben lead technology at Roosterteeth scaling the video community to the multi-million users it has today. Along with informing their video and social strategy on Facebook and Youtube.

The power of two Ben’s on a mission.

Get Involved

The first beach head is the startup world. Startups are built on new and lasting friendships. That’s why we’re so lucky to be in this game. In business built of reaching the most people, getting leads, closing deals, making partnerships we forget that we’re all just people.

Today we announced that Telegraphy is open in beta through Betalist.

To get access to beta like and share our Betalist page and follow the link.

And as always, reach out with any thoughts, [email protected]!

F8 2017 Recap: 10 Major Announcements Every Marketer Should Know

We’re making the camera the first augmented reality platform.

— Mark Zuckerberg, Facebook F8 conference 2017

Facebook’s F8 conference was once again filled with incredibly exciting announcements.

Augmented reality (AR) could be seen as the main theme of this year’s conference. From augmented masks and special effects to 360 video camera to Facebook Spaces (an app where you can hang out with your family and friends virtually), Mark Zuckerberg and Facebook want to enable us to connect with one another on a deeper level through AR.

Besides AR, there were also announcements about Messenger, chatbots, Facebook Analytics, Facebook Live, and more!

We followed the conference for the past two days and would love to share the top 10 things we think social media marketers should take away from this F8 2017.

If you have been following the conference, too, we’d love to hear your thoughts and ideas about the amazing (and mind-blowing) announcements 💬

 

10 Things marketers need to know from F8 2017

We’ll go through each of the 10 major announcements and what it means to marketers, below. If you prefer watching a video instead, here’s a quick recap of the top three announcements:

 

1. Augmented Reality

The biggest announcement from the conference is that Facebook will be moving towards using augmented reality to connect us with our family and friends (and maybe brands).

Instead of sci-fi-looking glasses, Facebook believes that the camera will be the first mainstream augmented reality platform (think Pokemon GO).

All the cool camera features that Facebook has been releasing over the past few weeks is just the first act of its plan to integrate augmented reality into social media. Facebook has been working on a few augmented reality technologies that will allow individuals and brands to do fun and valuable things with its camera. Some examples are adding 3D objects to your camera view, turning a 2D photo into 3D, and adding a virtual information card to objects in your camera view (such as the wine bottle in the screenshot below).

(If you are curious about these technologies, check out the demos, which start at 19:22 of the keynote.)

Facebook Augmented Reality AR

What it means for marketers:

When Facebook makes augmented reality mainstream (probably within the next two to three years), marketers will have an entirely new channel for reaching and connecting with their audience, just like when social media became mainstream many years back. The possibilities could be endless!

Personally, I like the example of tapping on an object in the camera view and having an information card pop up. According to Google, 82% of smartphone users research on their phones in stores before making their purchase. Augmented reality could change the way consumers research, shop, and interact with businesses.

At the moment, the best way to get started with augmented reality on Facebook might be to create (branded) masks and special effects for the Facebook camera. Let’s go through that next…

2. Camera Effects Platform

After Mark Zuckerberg shared his augmented reality vision, he launched the Facebook Camera Effects Platform — a platform that allows developers to create frames, masks, and special effects (or filters and lenses as we might be used to now) for the Facebook camera.

The two main products on this platform are Frame Studio and AR Studio.

  • Frame Studio is an online creative editor that allows you to create frames for photos taken with the new Facebook camera or profile photos
  • AR Studio is an application that lets you create animated masks and interactive effects for the new Facebook camera and Facebook Live

Facebook AR Studio Examples

(From Facebook)

What it means for marketers:

Last year, The Information reported that people are sharing less on Facebook, with a decline of 21% in original personal content. With this new platform, Facebook might be looking to encourage users to share more by making sharing more fun.

If this trend were to pick up, it’d open up a great marketing opportunity for brands, just like Snapchat Geofilters did. Brands could create fun, relevant frames, masks, and special effects to reach their audience and then spread their reach when people share photos and videos with their creatives. The best part? It’s free to create these creatives on Facebook!

With the launch of Camera Effects Platform and Mark Zuckerberg’s special emphasis on camera as the first augmented reality platform, Facebook might push such content as much as it did with live videos over the past year.

3. Facebook Spaces

The next big announcement is the launch of Facebook Spaces — “a new VR app where you hang out with friends in a fun, interactive virtual environment as if you were in the same room”. It is now available in the Oculus Store.

With the acquisition of Oculus, Facebook wants to connect people beyond its mobile app but also in the virtual reality (VR). Facebook Spaces will allow us to hang out with our family and friends who are not physically nearby.

 

What it means for marketers:

It would probably be several years before social VR becomes mainstream (if it does) but it’d be great for marketers to start thinking about how marketing could be done in VR.

Looking at the video above, there could be several native and non-intrusive ways for brands to tap into the VR experience. Here’re some fun ideas I could think of:

  • Travel agencies and tourism boards could let people explore certain places in VR before buying their tickets.
  • Real estate companies could let potential buyers look at houses in VR before actually visiting the houses.
  • Furniture companies could let customers “try out” furniture in their homes before purchasing.
  • Clothes retailers could let customers “try out” clothes and chat with friends about them before buying, or even let them customize their avatars with their clothes.
  • Education institutions and online learning platforms could let students attend classes together.
  • And more!

Some of these might even be possible already with the new Facebook 360 camera.

4. Giphy + Facebook Live

In line with Facebook’s push for the camera to be the first augmented reality platform, Giphy launched three new products to make sharing GIFs even easier. The product that caught our attention the most was Giphy for Facebook Live.

With this new product, both you and your viewers can add GIFs to your live videos. This creates a fun, new way of engaging with your audience in real-time.

Here’s an example from a Giphy team member who went live from the F8 conference:

 

What it means for marketers:

Facebook has been ranking videos that are live higher on users’ news feed than when the videos are no longer live. This new feature could help increase engagement on your live videos and might help your videos rank (even) higher on your audience’s news feed.

Here’re the steps to activate this feature for your live video:

  • Tap on the “Live” button in the Facebook app
  • Tap on the magic wand in the upper-right corner
  • Select “GIPHY LIVE”
  • Tap “Go Live”
  • Voilà!

When you are using the front camera (that’s facing you), there will be a ticker with hashtags that you can tap on to change the GIF. When you are using the back camera (that’s facing away from you), a microphone will appear as though you are interviewing someone.

5. Messenger Business Bots

There are now more than 100,000 chatbots on Messenger, up from 33,000 just last September. To help brands and consumers connect with each other better through such bots, Facebook released a series of updates during this year’s F8.

One of the updates is Chat Extensions, which allows multiple people to chat with the same business chatbot at the same time. For example, you could share songs from Spotify directly within your group conversation with the Spotify bot or make a holiday booking with your friends through the Kayak bot.

Another interesting update is that M, Messenger’s AI assistant, is now able to listen to your conversations and make relevant suggestions at the right time. For example, if you and your friends are talking about getting food, M would suggest playing an order through one of the food delivery bots.

Facebook Messenger Bots

(From Facebook News Room)

What it means for marketers:

This provides another great channel for marketers to reach and connect with their audience. How amazing! Instead of commenting on your Facebook post or messaging you via Messenger, your customers might choose to chat with your bot — which will be around 24/7.

If you already have a bot for your Facebook Page, you can now use call-to-actions like “Get Support” or “Shop Now” to bring people to your bot.

The bonus about bots is that they can help automate tasks, which is especially helpful for small businesses that have fewer resources. If you have not explored the idea of having a chatbot for your business, now might be a great time to start. Here’s a comprehensive article about chatbot marketing by Matthew Barby of HubSpot.

6. Messenger Discover Tab

With more and more bots being built on the Messenger Platform, Facebook wants to help users discover the right bots for the things they want to do. So during this F8, David Marcus, VP of Messenger, introduced the new Discover Tab.

It is a new section in the Messenger app where people can discover and find bots, nearby places, and businesses to message.

 

What it means for marketers:

With more than 1.2 billion people using Messenger every month, the Discover Tab might become a significant source of traffic for your business. While chatbots are relatively new at the moment, it might be timely to hop onto this rising trend before it gets too crowded.

Once more businesses and bots are listed in the Discover Tab, marketers might have to start thinking of ways to increase their visibility in the Discover Tab (similar to how apps try to be featured on the App Store or Google Play).

7. Parametric QR codes

Facebook is also trying to help people discover businesses in the physical world and enrich their experiences. By scanning the new parametric QR codes with the Messenger camera, people can find out more information about an event or business through a Messenger bot.

During the keynote, David Marcus showed how the Golden State Warriors are implementing several QR codes in their stadium that’d offer different experiences to their fans.

 

What it means for marketers:

This creates another touch point between your customers and your business, which is a great opportunity for you to provide extra value to them.

For example, if you are organizing a conference, you could create multiple QR codes for the conference. Your attendees would be able to scan your QR codes with their Messenger camera to receive a welcome message, find out the conference schedule, or see frequently asked questions about the conference.

If you are a physical retail store or a restaurant, you could create QR codes that would bring up your bots to assist your customers while they shop or dine.

8. Smart Replies for Pages

One of the challenges small businesses have is replying to all the messages they receive. With Smart Replies, Facebook wants to help small businesses automate some of the customer support processes.

Using AI, Smart Replies helps Page owners to respond to the most frequently asked questions that they receive, such as business hours, directions, and contact details. The AI would grab information from the Pages, detect the questions asked, and reply with the appropriate information.

Facebook Messenger Smart Replies

(From Fast Company)

What it means for marketers:

Social media managers often have to juggle executing their social media strategy with answering customer support questions on social media. One great benefit of Smart Replies is that it can help free up some of your time for you to create high-quality content and engage with your audience on social media.

As the AI would grab information from your Page, it’ll be great to keep your Page information updated.

9. Facebook Analytics

Facebook Analytics, Facebook’s analytics platform previously only for apps, will now be providing analytics for Facebook Pages and offline conversions, too. This omnichannel analytics will allow businesses to measure and understand their customers’ full journey from interactions on their Facebook Pages to purchasing on their website.

This AI-powered analytics can automatically report trends and anomalies. Instead of spending a lot of time searching for the right data, Facebook Analytics will serve valuable insights directly to you.

Facebook Analytics Automated Insights

(From Facebook Analytics blog)

What it means for marketers:

Facebook Analytics might become the new Google Analytics for social media marketers. While Google Analytics is great for web analytics, Facebook Analytics has an advantage of tying in data from Facebook. This will make it easier for marketers to prove the ROI of being on social media, particularly Facebook. For instance, you can evaluate if people who commented on an item in your Facebook post are more likely to visit your website to purchase the item.

You can now also create custom audiences based on people’s activities on your Facebook Page, app, website, or bot. This will allow you to reach more specific segments of your target audience through Facebook ads. For example, you could show your ads to people who have visited your website and interacted with your chatbot.

10. Global Connectivity

Facebook is moving from connecting family and friends to building communities. And building communities that work for everyone starts with building connectivity that works for everyone, according to Director of Connectivity Programs, Yael Maguire.

Teams at Facebook have been working on several projects such as the Aquila and Terragraph to provide fast and stable internet access to everyone everywhere.

 

What it means for marketers:

Facebook currently reaches about a third of the human population, and its goal is to connect the entire world — every single human being. Facebook still has a massive growth opportunity in terms of users and so it behooves marketers to continue to iterate on Facebook marketing tactics and focus on audience growth and engagement.

Over to You

From short-term projects (e.g. augmented reality) to medium-term developments (e.g. virtual reality) to long-term plans (e.g. global connectivity), Facebook seems to have all bases covered.

As one of the biggest tech companies around, Facebook has a huge impact on the way we live our lives and, consequently, the way we interact with our audience and market our products. It’s amazing how much work Facebook has done to make social media marketing more effective (and fun).

It’d be great to hear your thoughts on all these major announcements (and those that I have not covered such as brain technology).

  • What are you most excited about?
  • What do you think about these announcements?
  • How do you think each of the developments will impact us marketers?

Thank you!

The featured image was taken from Facebook News Room.


Source: Buffer